## UI Design (Moradi) Importance: Because the customer sees it first ### Gestalt Principle describe how humans group similar elements, recognize patterns and simplify complex images when we perceive objects 1. **Law of Proximity**: things that are near toa each other are perceived to be in one category 2. **Law of Similarity**: 3. **Law of Closure**: things don't need to be enclosed to be understood 4. **Law of Symmetry**: symmetrical things are perceived in one category 5. **Law of Continuity** 6. **Law of Common Fate**: common direction ### Hick's Law the more stimuli users face, the longer it will take them to make a decision - cart-sorting method ### Jakob's Law User spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. ### Design Steps 1. Identifying goals 2. Mood board 3. Wireframing - low vs high fidelity